Entrepreneurship Essentials: Master a Proven Framework for Building New Ventures

Family In Distress

COURSE DESCRIPTION:

This course introduces students to the theory of entrepreneurship and its practical implementation. It focuses on the basics of planning and launching a business. Whether interested in creating a money-making business or a nonprofit to help others, this course provides the core skills needed to succeed. Students learn about real-life entrepreneurs, characteristics of successful entrepreneurs, pros and cons of self-employment, and how to attract investors and manage expenses. Topics include exploring factors of business success and failure, core business concepts, competition, production, and the global economy. Special emphasis is placed on decision-making and problem solving in society through an understanding of opportunity recognition, value creation, and basic entrepreneur-related concepts.

Course Objectives:

  • In this course, students will learn about the following topics:
  • Entrepreneurs and inventors
  • Parts of a business
  • Products, services, and units of sale
  • Factors of success and failure
  • Producers and consumers
  • Business ethics, ideas, and opportunities
  • Strong and weak economies
  • DBA names
  • Capitalism and competition
  • Organizing a business
  • Pros and cons of self-employment
  • Scarcity and the law of supply and demand
  • Entrepreneurial characteristics